When in doubt: cultural stereotype = cultural relevance = hopefully a tiny bit of brand relevance and accessibility! What was that opinion, the one about the British, held by the guys in our target market? Oh yeah...what a coincidence, our brand fe
This implies its opposite. And that you're jerks. A poor branding decision overall, Apt. 1C, not least because the pot-luck weed stank is already saying it so the doormat doesn't need to.
Probs the most streamline and perfect brand overhaul ever
omg @govballnyc calling it "guerilla marketing" does not make it ok to LITTER!!! Jesus. No one believes that renegade tastemaker teenagers just happened to put the same sticker on the same part of the curb on a dozen sidewalk corners right
Long before meatpacking...what?? WHAT did it do? You're really going to reduce the complexities that regulate the economy of monetized superficiality to a neighborhood? Seeing this contortionist advertisement stretching to reach for NYC art-scene rel
FINALLLLLY!!
HAHAHAAAAAAAAAA!!! @calvinharris IS the @taylorswift of EDM!!! Derivative and diluted and smarmy and desperately pop, willing to borrow from any genre to fit in with whatever else is on the charts. What a beautiful moment for their brand identities.
Salvaging the Flatbush Ave brand by creating a new neighborhood in BK. NORTH FLATBUSH: WE'RE NOT EAST FLATBUSH
At the brand strategy mtg: We will position @cooperhewitt inside of the chelsea gallery scene to associate it with the chelsea gallery scene and then act like it's better than the chelsea gallery scene. We will create a COOLNESS PARADOX!!!
SMITHSONIAN DESIGN MUSEUM called their brand mgmt team and was like, we're worried bc all 3 words in our name connote timelessness and legitimacy. Can you give us something petty and pretentious, in a conversational tone that conflates witty copywrit