i don't know whatever

Décor

Décor really salts my lemonade. Environmentally, it’s a waste of resources and a source of pollution, and so are the magazines supplying it;  importing unnecessary commodities from countries with more lax labor laws is an economic catastrophe and a humanitarian nightmare; from a psychosocial perspective, I don’t like to see anyone identifying themselves by an object external to themselves, or using objects to foster an understanding of themselves; I think the process of choosing proper décor is an exercise in semiotic disjunction, a misguided act of self promotion that induces people to ignore the environmental, economic and humanitarian objections to such a fruitless process and scatter superfluous representations of their sense of self all over their dinner tables and fireplaces; and, aesthetically, it mollifies the treachery of abandoning taste and tact by naming site-specific clutter a cultural propriety. 

Ketchup Packets

On the production end, take-out orders either require zero or several ketchup packets, never one or two. A legal serving of the ketchup in the packets is one cup in size. There are .039 servings in each ketchup packet. Why are they so curiously small? It’s a question of gradation, not of scale. When measuring the amount of ketchup the average consumer will require, and therefore how much a restaurant will include with each take-out order, it doesn’t matter what the amount is, but what it’s a multiple of. Suppliers could make each packet to hold one pound of ketchup, which would lead to wasted ketchup and be economically unviable. They could make them to each hold one cup, and the same would be true. If the packet packers supplied .001 servings of ketchup per, people could obtain precisely the amount needed, using a precise number of packets. But because the packets cost more to produce than the ketchup inside them, this is also economically unviable. It’s about the marginal ketchup packet.

The Scientific Method

By focusing only on what’s objective and thus experimental and thus experiential and thus subjective we are looking through our own eyes, both literally and figuratively, and missing everything we can’t see by ourselves. We do it all together but we still do it subjectively.

Photographs and Mirrors

When we save photos, we are trying to give an emotional state to someone, or save it for ourselves for later. Sometimes we are trying to transfer our own perspective behind someone else's eyes. We can’t control what’s in the mirror, but we can control what’s in the photo. We can create something abstract that isn’t there. Other people see it and it becomes real. We assign identities to ourselves. We curate an external identity. We want to know what other people are seeing and to try to control it. The selfie, a diminutive version of the self. Don’t talk about kids like they’re not in the room. It causes extreme memories. Overhearing other people talking about you gives you an external view of yourself, like a mirror. You see what others see.

Semiotics of Identity

Nicki Minaj, lace underwear and guns, has given herself over completely in the semiotics of identity, she is not a vessel you may project your own content into. She is an ideal form of herself, if the self can be invented and construed, there is only the identity signified, at the expense of the signifier, the signifier is not there, she doesn’t exist in a way that impacts the archetype, but rather is ruled by the archetype, has lost her identity in search of identity. Britney Spears is paid to preform impersonations of her former self.

Intentions

Intentions are assigned.

Why We Want What We Want

We- people, consumers- want to be told what to want, and want to be told which of the things we want we should be guilty about wanting. We need to think it explains who we are and is suited specifically to our own selves. The future of marketing is making people think a suggestion is based on their own thoughts and actions, i.e. that it originates within themselves, as is traditional. “We think you’ll like,” and I think, they- these algorithms- know what I like because they know my preferences, within a narrow arena of preference. I LIKE this. It represents me. My likes and dislikes are part of who I am and we all have different likes and dislikes because we are all individuals. Why in the world would we teach this to kids? That just because I like something, it doesn’t mean someone else does? Rather, we should teach that we could all have had another person’s experiences and beliefs and thus likes and dislikes- theoretically, maybe not in practice- and are all rather helpless in the formation of our experiences, beliefs and likes.

Keeping Records

There are no records of the Sphinx being made. In the equidistant future, there will be no dearth of information from our time because we keep all kinds of information about all kinds of things. No, because what will be considered information will not be something we're recording.

Lying

I falsified. I must have needed to experience the repercussions of a different world. You only feel out of control and cheated because you think you’re in control, that we have a contract with each other to ignore the inevitability of reality.

Internet lets us test, can I lie? Can I curate this info? We curate the meaning of our identities ourselves, and work in networks to encourage reiteration of our truths by others. Google looks for backlinks from popular sites to push results up in the SERP. We look for popular users to substantiate our claims on their own pages and tag back to us.

Where is truth? What does it matter when I change it? What are the effects? This is where our ability to curate meaning suggests there is no cause and effect. Plus, memories don't need to be real, they can be artificially implanted genetically. GM memories. From the exponential Google RFID subcutaneous. Linked to the bank account. And government death button. Facebook closes your page. Government turns you off. Until we seek to learn life after death to avoid fear of the government. There will be a supernatural/existential/multiversal/undead protest.

We use hyperbole as watered-down lies, like Ansel Adams increasing the contrast and cropping out tourists, to try to make sure the meaning gets through. We misuse "literally". In Zululand, they say "now, now, now" to mean now. As long as you know what I mean, it doesn't matter what I say. 

Whether I believe someone is a judgement of whether I think they believe themselves.

Concepts of Reality

"Realness" is a collectively-determined non-static attribute or assignation or designation

She's giving us school-girl realness in that plaid skirt.

To "get real" is to pull or shift your consciousness into a paradigm with which it can interact or in which it can be capable of interacting with other paradigms in a predictable way

Ew, are you serious? Get real.